It has been widely agreed among intellectuals, economists and scientists, that the only real skill left to acquire for the future of the world of digital-automation, is to know how to learn.

In other words, in the era of exponential change, what truly guarantees any sort of individual resilience for the unprecedented uncertainty about the future, is the ability to adapt and relearn, backed by a strong mental health. That said, learning to learn requires your most valuable asset – ability to focus and pay attention.

The proliferation of digital distractions has become a major contributor to collective psychological agitation and loss of attention. The time that will allow you to pursue your interests; focus and succeed, is now under threat.

With reckless digital consumption and no emphasis on attention, most of us, digital migrants and digital natives, are merely left at the mercy of the attention economy.

Tech is built in the first place, to liberate our time and make life easier, not more complicated. Ironically, if not used wisely, it clutters the mind and thereby complicates life. We help like-minded to balance out their tech use and endless screen-time. The blog is here to help you nourish your attention and save your time. Learn to spend quality attention on things that truly matter in life, things that make us human, that truly reward us with the innate satisfaction of time well spent.

Our articles and guides are aimed to help to optimise your digital-tech use and improve the quality of your attention. This website aims to cater carefully researched scientific material about the relationship between digital technology and the brain. This website shines light on what happens to our minds and attention when we use digital technology. This website is purely informative, thought provoking, and attempts to be a guide to a balanced digital life. This website does not operate as a sales funnel to grow email list for email marketing. However, you still have an option to opt in for further contact, as well as the option the buy a provoking t-shirt. There are no push notifications, no subscribe button, no e-books. Just readings you can find here.

Quality attention equals time well spent, and that is a pillar of overall well-being and peace of mind. Tech is here not to enslave us, but to be our tool. Learn how to use a tool.